Our Story

Behind XO

Every line is thoughtfully crafted to reflect every shade of womanhood — soft, bold, minimal, expressive. Whether you’re stepping into your day or your dreams, our collections are made to match your mood and your moment.

Xo was born out of a love for self-expression through fashion — for the girls who want to feel seen, soft, and strong all at once.

Each drop blends handmade charm with curated, high-quality pieces that elevate your everyday wardrobe. This brand is a hybrid — combining the personal touch of handmade designs with the polished finish of manufactured goods. Some pieces are created directly by Nicole’s hands; others are brought to life through trusted third-party production, rooted in her original ideas and vision. Both are made with intention and heart.

Xo brings you fashion with purpose — always wrapped in love.

We promise to deliver more than just outfits — we deliver identity, comfort, and confidence.

Our pieces are made to:

• Reflect your femininity in every form — bold, soft, and everything in between

• Honor your individuality through intentional design

• Empower you to dress as the fullest version of yourself

Whether handmade or produced, every piece carries the same care, energy, and love.

As we grow, so does the vision. Xo is building more than a wardrobe — it’s building a movement rooted in beauty, strength, and evolution.

We see a future filled with new collections, meaningful collaborations, and a fashion house that continues to speak to women who love being her in all forms. One that uplifts, expresses, and inspires through every thread.

We’re just getting started — and we’re so glad you’re part of it.

XOXO, Nicole